Challenge
• One of Mumbai’s popular food chains was looking to open four new branches in New Delhi. But before investing so heavily in an unexplored market, they wanted to analyse the feasibility of this expansion. They also wanted to create a sustainence and growth strategy for the next two years in New Delhi.
Need
• The company needed a reliable partner to help them analyse the new market, study their growth trends and validate their plans of expanding into it.
Solution
• With the help of EPM Constultants’ financial analytics, the company was able to identify the seasons, days and ocassions that had been most lucrative for them. These were then compared with the new market scenario and their growth patterns to evaluate their chances of success in Delhi.
Result
• Our reports suggested that their plans of exploring the new market were feasible, and that they were likely to start making profits from the fourth month. Since our reports were based on solid statistics, we were able to map the way forward for them. Today, this food chain has not four, but six branches in the capital city of India.